It seems that Apple will promoting 1080p HD films by the use of iTunes later this 12 months probably as pronounced by means of AppleInsider.
A handful of feature films being submitted to the iTunes store for a release in the September and October timeframe are being sent with documentation for an optional 1920×1080 resolution, according to people familiar with the matter.
For instance, one such film from 20th Century Fox was said to have arrived with encoding options for SD (480p), HD (720p), and a new, third format listed as HD+ (1080p). Similarly, a small number of upcoming releases from two of the other ‘big 5′ movie studios were submitted with optional resolutions of 1920×1080 and an average bitrate encoding of 10,000 kbps.
Many features are being subjected to possibly be released through iTunes in September or October while sending documentation to a resolution of 1920 x 1080optional according to someone familiar with the subject. For example, a film by 20th Century Fox came in options SD (480p), HD (720p) and listed a new HD + (1080).
It also indicates that Apple may be in process of a new Apple TV could use a processor A5 is also found in the iPhone, Apple TV currently does not support 1080pand try it down to 720p[via iClarified]