Apple TV Service To Debut With Licensed Content at Launch

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Apple video streaming service is expected to present on March 25th event, however, may still be delayed as regards the official launch, at least according to what reported by Bloomberg.

At launch, most of the shows and movies in Apple’s video service will be from outside suppliers, underscoring the importance of signing up partners.

Most of Apple’s own movies and TV shows are still in development, as per sources, with the company planning the first slew of releases later in the year at the earliest.

According to Bloomberg, Apple is rushing to enter into agreements with players like HBO, Showtime, and Starz ahead of the March 25 event. However, these agreements must be signed by March 15, so that Apple would be offering advantageous concessions in order to have a catalog of a third-party content ready. Several Hollywood stars are expected at the event. Recently, Apple made a prediction App Store total subscriptions will hit 500 million by the year 2020.

The current TV app already lets customers access services like HBO. But shoppers who buy those individually are kicked to the networks’ respective apps to view shows and movies. Keeping them inside Apple, a strategy that’s already worked in music, could help deliver 100 million subscribers within the next five years, Wedbush Securities predicted.

The real launch is expected in the fall, but apparently, there will be a lot more third-party content, at least at the beginning and for the first few months.

During the March 25 event, Apple will be able to present not only some original content, but also the first agreements with third-party. In addition, the first Apple credit card created in collaboration with Goldman Sachs could also be presented during the keynote, as well as of course the Apple Magazine service.

It is unclear whether Apple will offer discounts to users who activate Apple Music, Apple News and/or Apple Video.

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