Apple announced the first fiscal quarter of 2014 earnigs, which includes the month of October, November and December of 2013, thus including the important holidays period.
In total, Apple sold 51 million iPhones, a quarterly record. Last year, 47.8 million iPhones were sold. In the same quarter Also, there were 26 million iPads over the counter, also a record. Last year, 22.9 million units were sold in the quarter was reckoned at 25 million units. There were 4.8 million Macs sold slightly more than the 4.6 million that analysts had predicted.
Sales amounted to 57.6 billion and earnings came in at $13.1 billion. However, the gross margin declined slightly, from 38.6% last year to 37.9 percent in the quarter. International sales accounted for 63 percent of sales. In addition, Apple’s board decided to pay out. February 13 as a dividend of $3.05 per share Apple generated $22.7 billion in cash, of which $ 7.7 billion will be distributed to shareholders.
iPhone and iPad Record Sales
This was the first quarter in which all the new products were on sale, the iPhone 5s to iPad mini Retina and Mac Pro. That also explains why Apple better figures show than in previous quarters and again breaking records. Revenues of $57.6 billion falls exactly between the earlier forecast of $55 to $58 billion. Analysts had expected revenue of $58.1 billion.
Tim Cook said in announcing the figures:
“We are really happy with our record iPhone and iPad sales, the strong performance of our Mac products and the continued growth of iTunes, Software and Services,” said Tim Cook, Apple’s CEO. “We love having the most satisfied, loyal and engaged customers, and are continuing to invest heavily in our future to make their experiences with our products and services even better.”
For the next quarter, Apple expects between $42 and $44 billion in sales. In the months of January, February and March sales always run some back. We have the sales records of the iPhone and iPad put below a bar graph, so you can accurately compare with previous quarters.