Jonney Shih, chairman of Asus, who can put on a show on stage when it presents the company’s products. His strategy is a humor that manages to start laughing, and not only among employees and fans of the brand. When today presented new products from Asus in Taipei (Taiwan) shouted the prices of each device, as if its life depended on it.

Something which otherwise is understandable. The three new phones which Zenfone 3 of Asus range consists not have prices as groundbreaking as some Chinese brands, but it is clear that the company wants to expand its market mobile offering high performance with lower prices than those of Samsung or Apple. In fact, the screen on which images with the technical specifications of each model is projected constantly referred to the iPhone. Even in the assembled exhibitors to test the Asus Zenfone 3 were seen several phones to try to convince Apple that were above the chambers of the Asus Zenfone 3 Deluxe and Zenfone 3 Ultra, the two most advanced models.

Its Super Amoled 5.8-inch screen has a resolution Full HD, something that is likely to achieve stretch the battery usage. During the short time that we could have a journalisms making contact with the terminal we have found that the picture looks really good, but we missed try to daylight.


Another component is the camera that promises the phone. Its 23 megapixels make us suspect that uses the same sensor that Sony released the Xperia Z5. Lens aperture is f / 2.0, a figure that without being no big is not bad. But the star feature of the camera is its optical stabilizer four axes, a figure that had not seen in any other phone. This component shoot promises to allow speeds and very low ISO sensitivities. Which it is always good news in a phone to make night shots.

If we recorded video, can do so at 4K resolution, the optical stabilizer is complemented by a digital one. If it is as effective as that of the Sony Z5, the phone must be able to record images almost free of tremors despite not use a tripod. The camera also has manual controls, but not in principle can capture images in RAW format.

Another function that may be curious to certain pictures in which there are no moving motifs which allows for 92 megapixel photos using a tripod, although it is doubtful that many are using something frequently.

The camera also boasts a fairly rapid approach using laser technology and contrast approach. According to the company, it is able to focus with a speed of 0.03 seconds. The camera is eight megapixels selfis and aims retains brightness f/2.

Battery fast charge

Other clues that indicate that Asus has tried to not take anything lacking in this phone is that it has a battery of 3,000 Mah, has quick charge function, uses a USB-C connector, supports SD memory cards, and audio system with six speakers. A sheet of technical specifications which makes us think that if Asus achieves a more effective distribution so far, could embarrass Huawei. For its strategy of offering high-end features at a relatively inexpensive price it is common to both, at least since the advent of Zenfone 3.

But as we have said Zenfone 3 Deluxe has not come alone. It has been accompanied by Zenfone 3 Ultra, a huge phablet with features somewhat lower than the Deluxe but with a giant screen 4K resolution and 6.8 inches. Its price is 479 euros. The Zenfone 3 standard will sell for $250 with 32GB of storage memory.

Although its design is not as sophisticated as the other models and their very high performance specifications are interesting: equipped with four gigabytes of RAM, uses a Qualcomm Snapdragon 625 processor 2GHz; Adreno 506 graphics processor; its main camera uses a 16-megapixel sensor but retains the f / 2, the optical stabilizer, image stabilizer recording in 4K, and a secondary 8-megapixel camera; its screen is Full HD IPS technology and 5.5 inches in size. Also will be released with support for HD audio, USB C connector, fingerprint reader and Android M.

zenfone 3 Deluxe

As well its name suggests, the ZenFone 3 Deluxe, we find the real top end of the new batch of terminals, thanks to its Snapdragon 820, in addition to its 6 GB of RAM and 64 GB of storage, will try to compete with the top range market today.

In this case, yes we will find a fingerprint reader on the front of the device, which, unlike his younger brother, will be completely made of aluminum, and will be considerably larger, because it will have a screen 5.7 SuperAmoled inch FullHD with technology, and screen bezel of only 1.3 millimeters.

Continuing with the leading specifications of this device have to talk about your multimedia section, where we find a camera of 23 megapixels, for which we used the Sony IMX318 sensor, and includes an optical stabilizer four axes, only seen so far in the Xiaomi Mi 5.

It is noteworthy that this terminal, like the range, will have USB Type-C 3.0 port, supports fast charging Qualcomm Quick Charge 3.0, which will charge your battery of 3000 mAh by 60% in just 30 minutes.

ASUS ZenFone 3 Ultra

zenfone-3-ultraUnder the nickname Ultra, we find the big man of the family, who come stomping to compete with the new branch of giant phablets that seem to be fashionable, and will rank as one of the largest, with its huge screen 6.8-inch with a resolution FullHD.

Inside, we would find some properties located in between the two models, because it has a Qualcomm Snapdragon 652, supposedly superior to the ZenFone 3 processor, but fails to match the performance of 820 Deluxe model. We also see a slight increase in RAM, as it is situated in 4GB with 64GB of storage expandable via microSD, and a much needed growth in its battery, which stands at 4,600 mAh.

In addition to the fingerprint reader and USB Type-C with fast charging, the Zenfone 3 Ultra shares the same sensor used in the camera of the Deluxe model, which is also 23 megapixels, combined with the innovative system stabilization.

Availability and prices
It may be too early to talk about the availability of the devices presented today by ASUS, but we have been able to know what will be the price of this new family, which is $249 to change for the ZenFone 3 while the top model with the so-called Deluxe, you can buy for $ 499, and finally, the giant of this new family, will be sold for about $479.

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