AT&T Chief Regrets iPhone Unlimited Data Plan


On the wi-fi convention this week, AT&T Chief Randall Stephenson stated out that it was a mistake to allow the iPhone unlimited data plan, If they company hadn't allow the plan, more people will be forced to pay more for the plan, instead of getting an unlimited plan, causing AT&T revenue to be eaten from text messages.


“My only regret was how we introduced pricing in the beginning, because how did we introduce pricing? Thirty dollars and you get all you can eat,” he said in the on-stage interview at the Milken Institute’s Global Conference on Wednesday. “And it’s a variable cost model. Every additional megabyte you use in this network, I have to invest capital."

The plan was discontinued and switch to a tiered data plan in 2010. $6.1 billion in revenue was reported last quarter by the company. Recent analysis showed that text messages declined around the world, although the United states showed some slow growth in texting.


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