Google tries its computers all information in the world to interpret and understand, to us this way better service to you. On the one hand very noble, but where is the line? What role will Google in the future in our lives take? How far should we allow Google?

In 2010, did Eric Schmidt, the former CEO of Google, a roadshow. In a number of presentations in different countries, he did the vision of Google revealed. This vision builds on the famous presentation "Information At Your Fingertips "by Bill Gates in 1990. Schmidt calls his vision"Augmented Humanity" :

"So this notion of augmented humanity – or Google helping, helping computer companies – it's not a new idea. It's been around along time, Bill Gates at Comdex in 1990 called it "Information at your Fingertips": all the information someone might be interested in, Including information thay They can not get today. And we're nearly there, which is what's so profound. And literally, you can literally know everything. It's fantastic right? And this is only going to become more pervasive. Think about it as hearing, speaking, thinking, augmenting the way you understand things, all of it literally available to you, now. That's the big change, Because Of The combination of the mobile device, the network hypothesis and supercomputers. "

The main point that Eric Schmidt in his story, is that people finally gain control over the technology they use. The technology serves man and not vice versa. And here we are as humans happier:

"Everything is changing again. And I've become absolutely convinced That we're getting to the point where technology is finally going to actually serve us. In my whole career, I felt like I was serving the technology. It was always me who had to fix the computer, right? Everybody here can Relate to that. And I think finally now we're going to get to the point where the technology does what we want and that's what I want to talk about. And so let me suggest a happiness That theorem computers will finally make it Possible for us to do the things we actually want to do, right? So to be with other people, right?People you love, people you care about, people you enjoy. To find happiness in general and to make the world a better place. "

Glass Project

Yesterday Google gave a peek into her kitchen at its annual conference IDE designed specifically for developers. While giving a demo of Glass Project, Google's toy in the field of Augmented Reality, Sergey Brin told some reporters that: "The charter or Google X is to take bold risks and push the edges of technology beyond what They've leg, to where the future might be. We want you to be less of a slave to your devices. It's been really liberal tax and I'm really excited to share it with all of you. "


Glass Project, according to Brin, the following form factor in the field of computing. A form factor where a less disruptive and addictiveness comes from. People have now fallen prey to their mobile device. To bandy the shiny magic device they appear to be but just to surrender to the temptations of the digital world. The handling of your mail, tweeting, facebooking, instagramming, rumblen, the street is dirty from people glued to their mobile device brainless walking around the streetsProject Glass has the promise to all these digital noise in an intelligent way for us to filter. That we are not constantly disturbed by information, but it keeps us focused on what we are doing. "Keeping people in the moment" as Steve Lee, product manager of Glass, so beautiful verwoordt.Technologie may not experienc
e are. 
Technology should fade into the background, as it were invisible, so that ultimately the man to a higher level of load. Or as Larry Page, CEO of Google, it recently during a presentation explaining:   
"Project Glass is about having technology be there When you want it, and being out of your way  When you do not. "

And the users of the product can be reassured. Sergey Brin has hand on his heart promised valley the device is a new way to serve ads to the man to wear.

Now Google

During the Google IO conference demonstrated for the first time its new product Google Now. This is an update on its search algorithms to the user the right information at the right time to supply it. "Now Google gets you just the right information at just the right time." Now Google uses Google as The Knowledge Graph " calls .

Users no longer want to be confronted with an endless list of blue links when searching for something.No more surfing from link to link to the necessary information. They want to be at their beck and call.At a glance, the appropriate digital information into manageable chunks are presented.


Now Google realizes this trend in the search behavior of people. Through a kind of "cards" are all kinds of information collected, filtered and displayed in a visually appealing way. Looking for example information about the actress Angelina Jolie, then on her "card" shown a picture of her and underneath a list of the most recent films in which she has played. And running at this time a film of her in a cinema near you, then this information is also added to the card.

It is a contextual way of searching. Now Google knows who you are, where you are and what your preferences are. On the basis of all these interests knows Google Now, as it were a digital alterego to create which is able to jump to your needs. It is the first exponent of what Doc Searls calls the Intention Economy. 

Google algorithm recognizes cats

This week was also announced that a research team at Google has succeeded to a neural network of 10,000 computers to build the operation of a biological brain mimics. Through this network to feed millions of photos obtained from random YouTube videos, managed the system in order in just three days independently a cat to identify, without ever the system is explained what a cat. "It basically invented the concept of a cat, " says Dr.. Dean is one of the programmers of the software.

In addition to recognizing a cat, the computer also succeeded in the shape of the human body and of spotting faces from the mountain pictures to identify. The researchers themselves say that it seems that they have built a silicon-brain operation that mimics the visual cortex. All they placed here be noted, that in reality the human visual cortex millions of times greater.

The project has been the laboratory of X leaving Google. In the future, the scientists hope to put the product as an essential part of image and speech recognition and make translations by computers.

Conclusion: the future of Google

Googlex-285x160It seems that Google is reinventing himself. The super secret innovative laboratory Google X, the company must show the way to a new future. Google is no longer just a company that all information in the world map will bring. With her new projects such as Project Glass, Google Now, self-propelled cars and algorithms that are independent objects in our physical world learn to understand, Google the next step in its existence. All the information from the world she wants to interpret and understand in order to better serve the people. Google
sees it more as its goal to bring information beyond the fingertips. 
Information is in the eyes of Google very intimate, something that connects to the senses of man. In this way information is a natural extension of the human being.

Incidentally, not everyone is enamored of these thoughts. On Gizmodo was this week a spicy articlewritten in which the question of whether the world is waiting for the vista from Google. Do we want people at all or with some augmented reality glasses walking around or is it just reserved for nerds?And it is good to know that Google understands our intentions even better than we do?

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