Many people are unwilling to buy a mobile phone or tablet without seeing and feeling the device directly first. Google rumored to be opening some Store in a metropolitan area in the United States, instead of having Nexus sold online at Google PlayStore. So, although online only Nexus 4 hard sell there, sell it immediately at a shop to attract the attention of potential buyers who want to test the phone first.
Previously, Google sold Chromebook at hundreds of Best Buy locations in the United States. Surely there entire purchase, including the matter of the transaction entirely depends on the store. But if they open the Google Store, surely Google could actually control the sale completely. Store will also help Google introduced Google tools such as Glass or car without the driver and other Google technologies. [via PhoneArena]