Apple’s new ad is focusing on Night mode available on iPhone 12, 12 mini, iPhone 12 Pro, and iPhone 12 Pro Max. ‘In the Dark’ commercial focuses on selfies in night mode, showing a man taking pictures in various low-light situations. “Now you can take great selfies in the dark,” reads the video’s slogan, with YG’s song ‘In The Dark’ in the background.
Night mode was first introduced on the iPhone 11 but was limited to the rear camera only. With the launch of the iPhone 12 line, Apple has extended Night mode to the front camera and added a function to take Portrait mode photos in the dark.