instagramInstagram has now integrated a real anti-bullying filter into its app. Expanding its anti-bullying initiative by adding a new filter to eliminate comments made to harass or intimidate its 800 million users. The company also said it will review accounts that have made a large number of comments leaked out by this new user protection platform.

The new version of Instagram will filter comments containing bullying aimed at annoying or offending people in the community. The Instagram Guidelines have always forbidden bullying on the platform and this is a further step aimed at keeping Instagram a more controlled place when it comes to bullying.

Anti-bullying filter has been enabled for the global Instagram community and can be disabled in the app’s review control center. The user now has the option to activate automatic or manual filter in which he chooses which words he wants to block.

Instagram is using a machine learning algorithm to detect this type of abusive comment. Called DeepText, the system was created by Facebook, which owns Instagram, and uses artificial intelligence to revise words for context and meaning, just as the human brain determines how they are used.

Press release from Co-Founder & CEO Kevin Systrom:

We are also expanding our policies to guard against bullying young public figures on our platform. Protecting our youngest community members is crucial to helping them feel comfortable to express who they are and what they care about.

We also believe in promoting kindness—encouraging our community to support one another both on and off Instagram. On Saturday we will host a Kindness Prom to celebrate people in our community who are spreading positivity. These young leaders are inspiring their peers by helping kindness, acceptance and support grow on Instagram and in the world.

Since Mike and I founded Instagram, it’s been our goal to make it a safe place for self-expression and to foster kindness within the community. This update is just the next step in our mission to deliver on that promise.

In addition, a series of news on Instagram Stories will soon arrive. With an upcoming update, users can add music to their stories published on the platform. There will be real “musical stickers” with which users can customize their stories even more. Instagram will allow you to insert tracks from record companies with which license agreements will soon be concluded.

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