Apple chief designer Jonathan Ive in the charity project Product Red has developed an exclusive version of the camera Leica M. The camera, developed jointly with the artist Marc Newson , will be exhibited at Sotheby’s charity auction on November 23.
The camera exists in a single copy. It is enclosed in aluminum housing , laser treated . Work on the camera took at Quince and Newson 85 days in preparation for the product designers have created more than five hundred prototypes. Designer ” Leica ” is estimated at $500,000 – $750,000, while the serial Leica M camera with the same features costs about $7,000.
Jonathan Ive, who developed the design for the Apple iPhone, iPad, MacBook and the software interface iOS 7, has been recognized as an innovator in the UK . He previously served on the ratings , ” The most influential person in British culture ” according to the “Bi -bi- si” and “Inventor of the decade, ” according to the Guardian, recognized the most intelligent designer versions of the publications CNN, Bloomberg and Fortune. In 2012 he was knighted .
On November in New York, the digital camera might be on show , and different gadgets on which Ive labored on . The website online Sotheby’s amongst them are talked about gold headphones for iPhone, the Steinway & Sons piano firm”
Bidding will likely be carried out within the charity venture Product Pink. The proceeds will checklist the organizers of a global fund to battle AIDS , Tuberculosis and Malaria.
Apple previously has labored with the challenge Product Pink, geared up with the aid of singer Bono. The corporate deducted to the charity of the proceeds from the sale of the corporate’s merchandise in purple.