Lenovo China will triple the number of countries where it will be sold phones with particular emphasis on emerging markets , where the Apple iPhone seems to be too expensive for consumers . This was said CEO Yang Yuanking .
Yuanking noted that the corporation offers affordable products for emerging markets. In countries where Apple products are not the market leader , Lenovo may be more competitive.
” We will focus our attention on those countries where the iPhone is not a best-seller ,” – said the head of Lenovo.
Over the next few quarters vendor will implement their smartphones at least 20 new countries in the Middle East, Latin America and Africa. This decision was due to the company’s great success in Indonesia, where Lenovo for the year took 13% of the smartphone market and was more profitable than the domestic market . Thus , the geography of official shipments will expand to 30 countries compared to 10 today .
Lenovo plans to confront Huawei, BlackBerry and Samsung, who incessantly tried to triumph over the markets of growing international locations. On the comparable time, the Chinese language dealer excluding recognizable and smartly-identified model has a significant advertising funds . This may occasionally permit him to achieve weight in areas the place except this time his presence is nearly now not observed
On the finish of the fiscal quarter II , which ended for Lenovo September 30, 2013 , the Company , rising its share of the worldwide marketplace for smartphones and PCs, posted a web revenue of $ 220 million versus $ 162 million a 12 months previous.
Quarterly shipments of cellphones rose yr on yr with the aid of seventy eight % to 12.three million devices. Within the section of capsules Lenovo supply jumped as in comparison with 2012 without delay on 420 %, achieving 2.three million devices. This corresponds to four.eight % of the worldwide market .