The Financial Times published a sensational interview with the chief marketing director of Microsoft Tami Reller, in which the Corporation has recognized a failure with the release of Windows 8, and reported that its key elements will be changed with the release of the update.

Microsoft wndows 8 is the next version of the operating system, which the software giant plans to release this year, will change the “key elements”. Practically, this means almost the first public recognition of the failure of Microsoft’s new operating system, which was conceived as an ambitious project to upgrade a PC to the level of the plates. Even before the release of its operating system was criticized by many experts, and competitors were reviewed and does killer. Apple CEO then said, Windows 8 is about the same technically possible operation as combining a toaster with a refrigerator. However, the fact that it is technically possible, he added, “does not mean that consumers will like it.”


Reller refused to speak about what modifications might be made. Alternatively, Microsoft’s choice discovered now not best troublesome for the corporate, however clearly late.

“It is a bad factor that may occur to an organization’s flagship product. In fact (Microsoft CEO Steve Ballmer) will recover from it, “- mentioned Mark Anderson, an unbiased analyst within the box of excessive expertise. Some other skilled, Richard Doherty, recalling a identical “epic fail” with a big firm’s flagship product – the discharge in 1985 of a brand new drink Coca Cola New Coke reformulated – observed what was once going down with Home windows eight – a “lasted seven months, the story of New Coke , simplest Coca Cola used to be ready to pay attention higher. “

In an interview with Reller stated that PC customers had issue in adapting to the brand new interface, and the truth that her firm has made different blunders related to the discharge of Home windows eight.

“Clearly, lets and will have to have carried out extra,” – mentioned Reller, conversing about advertising errors that resulted in the truth that outlets had been unprepared to promote touchscreen PC with Home windows eight

Analysts and specialists have stated this type of frank admission of the corporate may also be pricey, which is releasing the working machine in October final 12 months, stated that the brand new running gadget – Microsoft’s resolution to Apple’s success

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