The Nokia brand will not disappear. Microsoft, which acquired the mobile division of the Finnish company in April for $ 7.2 billion, has decided to eliminate the brand Lumia smartphones, but the company’s name will be engraved on the Scandinavian other products. The president had announced the Nokia Technologies Ramzi Haidamus, and now the company is tweeting a picture of a new device, a black box, which will be presented tomorrow at the conference in Helsinki technological ‘Slush’.
Under an agreement with Microsoft, Nokia will use its mark on smartphones until 2016, and the traditional mobile phone for the next 10 years. However, ” our goal is to begin to license our brand in areas other than those two, ” he said Haidamus last Friday at the ‘Nokia Capital Market Day’. Basically Nokia may produce technological devices other than mobile phones, as well as allow the brand to other companies, similar to what was done by Polaroid.
The first device should be just the one shown in the tweet today – a black box that may have something to do with the tv, the computer or video games – introduced by the phrase ” Guess what? We’re doing something ” and marked dall’hashtag #thinkingahead, ‘thinking ahead’.