According to DisplayMate Technologies experts , the new display screen integrated in the new Samsung Galaxy S7 is the best they’ve seen so far in a smartphone. According to related rumors suggest future screens of iPhone, Apple will use this type of display in the next two or three years, thanks to the agreement that has been reached with LG and Samsung to manufacture mass OLED screen.

The display of the new Samsung Galaxy S7 is significantly better than its predecessor, including an increase in brightness of 29% compared to S6. In addition, the display screen has been improved a lot in bright environments and battery consumption is much more efficient.

If we compare the new screen Galaxy Note S7 with 5, we check the new S7 offers more screen brightness, color accuracy, contrast and visibility in direct light. This new display uses subpixels to improve the sharpness of the image by treating the red, green and blue colors as individual elements of the image. According Display Mate this technology can give the feeling of having 3 times more resolution than they actually have.

Large improvements obtained Samsung OLED displays have a number of significant advantages over the traditional LCD panels. For starters they are thinner and lighter, allowing you to create devices with lower screen edge. In addition, response times are faster, better viewing angle, consume less energy and also offers the possibility Always On, which displays information on the screen continuously without impacting excessively on battery consumption.


OLED technology is becoming the main rival of LCD screens. DisplayMate states that LCDs are more efficient if we talk about power consumption when color is mostly white. However, when we begin to mix colors, OLED technology stands well above the adjusting energy consumption greatly LCD screens.

Apple has used different LCD screen on their devices, since the first model launched in 2007, but as I’ve reported several times since iPhone news, Apple intends to adopt OLED technology for new iPhone coming to market from 2018. Within two years, the technology related to these displays, there will surely be even more advanced, so Apple can take advantage of them. While users will have to continue to suffer the quality of current LCD screens, where whites are never whites and blacks are never black.

Currently the only device using the OLED technology is the Apple Watch. In the Apple Watch if we can see how the black is completely black and not as in the iPhone, where the black is a kind of very dark gray but never becomes black.

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