Android and iOS have updated firmwares with new tools that can predict your needs – in different ways. The answer that Apple gave Google the growing skills Now Siri was to create a more capable and intelligent.

During the developer conference WWDC 2015, Apple introduced a more advanced version of Siri for iOS 9 comes with more pro-active roles as suggest you return to listen to a podcast you left paused or put events in your calendar based on the contents of an email.

There are some similarities between the new skills On Tap Google Now feature for new mobile Android Siri M and the new operating system, but there are also some differences. But most important it is that both are struggling to offer more relevant shortcuts for the things you want to do and know: information of a TV program, weather information and reminders of all kinds even before you know you need them.

There are many specific situations that involve an overly exhaustive list, but that’s how both PDAs are compared, in general.

The main difference
The essence of Google Now is in the cloud, not only extends to Android but is related to all the services that Google offers us and is closely related to the search. Therefore iternet connection required to function. Proactive meanwhile promises to be entirely local, contained only in the smartphone and the possibility of operating without an internet connection.

Both raise both advantages and disadvantages: Google Now may seem a priori more intrusive system, which privacy advocates are not going to take to criticize, but I do not think that Apple is without sin in this area.

To use these services without internet connection can be assumed at times an advantage, but it is also true that the range of results is drastically reduced. The power of these services is basically derived from the interaction with all the possibilities and information offered by internet. And I must say that this may be the land of Google.

As Siri, Google Now has its own unique tricks like tell you where are the petrol stations when you are to return a rented at the airport car (Google already knows your flight, you have the confirmation of the rent of the car and your location) or you can recommend information or services if you change your location.


Both Siri in iOS 9 as Google Now on Android M have pre-identified to react when you need scenarios. For me, the key is this: to really make our life easier, these virtual assistants have to get deep into your personal life – your calendar, contacts, your habits. To be really useful, also they depend learn and adapt over time.

The level of intimacy that is required for these systems might know really is a challenge to privacy. Even the useful suggestions reflect the fact that Google and Apple already know a lot about your daily life. Both companies will have to provide answers to concerns about safety issues or, rather, scare off some users.

(Source: CNET)

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