According to a new Bloomberg report on the matter, it has been known that the four major suppliers of OLED panels for Apple will not be able to meet the production capacity needed to meet demand for new iPhone terminals throughout 2017. In response To this insufficiency, it is expected that there will be restrictions on the product offer so that the existing units can last until 2018.
OLED screens are more difficult to produce in massive quantities than LCD screens, which means that Apple’s situation in this regard is complicated, since it is at the mercy of suppliers and that they are willing to produce the quantities necessary to Meet existing demand and have the capacity to do so. Bloomberg also notes that supply constraints may eventually force Apple to take the measure of restricting the use of OLED with an alternative LCD version of the upcoming iPhone. Another option that has the company of Tim Cook is to force the suppliers to adapt their chain of production and assembly to the demand imposed by the consumer.
While Apple and Samsung have an exclusive agreement for the Korean company’s manufacturing of OLED panels in 2017, it does not guarantee that it will be able to meet Apple’s demand. For example, Samsung’s OLED supplies have already been limited to their own smartphones, such as the Galaxy S7 and S7 Edge. How then will the demand for a competitor satisfy if it can not even cover its own demand?
Apple’s need for OLED displays is for screens of more than 5 inches, according to Bloomberg. The Cupertino-based company has ordered an initial order of 100 million units, which must be stocked over the next year, but Samsung will only be able to provide a portion of that requested amount. Therefore, Apple could find itself with enough problems if Samsung can not satisfy its demand in two different aspects. On the one hand, the demand for Apple devices will not be satisfied and the company will lose credit with its customers and will not enter hundreds of millions of dollars. On the other hand, Samsung, its supplier and at the same time its competitor, will be able to take advantage of the conjuncture to eat commercially field to the manzanita and to place its devices to the users who demanded an iPhone and can not obtain it in the market.
If Samsung itself sees limitations on the offer in its contribution of OLED panels for the launch of the new iPhone in the fall of 2017, Apple can not afford to let another provider in the lurch. That is why, as a rule, Apple has several key component suppliers. For example, it receives LCD panels from all major screen manufacturers based in Asia. For the next year, at least, it seems that the OLED supply chain may be a one-company affair, under the exclusive agreement with Samsung, but for the sake of the company and its figures, this situation must change And Apple must ensure sufficient production of OLED panels in 2017.
On Tuesday, KGI analyst Ming-Chi Kuo said he believed Apple will launch a brand new OLED iPhone along 4.7-inch and 5.5-inch LCD iPhones. At the same time, it seems quite likely that these different versions of the Apple smartphone will accompany some news, such as a glass panel back. The new OLED iPhone will also have a curved edge-to-edge display. Previously, Kuo already said that the new iPhone would have OLED display; A 5.8-inch screen with a frameless design. New developments are underway on the new Apple phone that will hit the market in less than a year, in the fall of 2017, are also attracting many Android users, so it is very important that the company can supply This growing demand.