Swiss luxury watch maker Tag Heuer announced that it has entered into a partnership with Google and Intel to develop a smartwatch to compete with Apple Watch, coming to market.

The Apple Watch will be on sale from April 24. It ‘the first completely new product that Apple offers for five years now, and consumer demand is kept under close surveillance by competitors and investors. The device needs an iPhone to work, and analysts have little doubt that the first buyers will already have a smartphone Apple n pocket. “We believe that the wearable technology will take off,” said Michael Bell, vice president of Intel’s new devices unit, at a press conference on the Tag Heuer watch and jewelery fair Baselworld.

The new device – which combines the know-how of the Swiss manufacturer with the technology of Google Android Wear – should come to market later this year. The news was announced by President of Tag Heuer, Jean-Claude Biver, during the International Fair of the clock of Basel, Switzerland.


“The Silicon Valley and Switzerland are preparing to take over the watch market connected to the internet,” said Biver during a press conference. Biver in the past had led the division of the clocks of LVMH, owner of Tag Heuer. However not yet been revealed the cost and device functions. “We do not want our competitors to know what we are doing. We want to be surprised,” he said.

Swiss watchmaking and Silicon Valley is a marriage of technological innovation with watchmaking credibility. Our collaboration provides a rich host of synergies, forming a win-win partnership, and the potential for our three companies is enormous. “said Jean-Claude Biver.

Guy Sémon, CEO of TAG Heuer, added: “the quality of the watches is known throughout the world. This quality, coupled with technological creativity and the power of two global companies like Intel and Google, we can see the beginning of a technological revolution in our industry. “

Follow us on Twitter, subscribe to our Facebook Page, find us on LinkedIn