Fb introduced on Wednesday skype integration carrier in messaginh , in accordance with options of the brand new Google plus social network. A new stage in the fight eye for eye, tooth for tooth, being waged by two heavyweights of the web.Who took the advantage?
Hearing Google benefit
Google wins the battle for the time of the hearing. But the difference with Facebook is not huge considering the number of sites that are part of the Google entity. United States, according to comScore, Google sites totaled 180 million unique visitors in May 2011, against 157.2 million for Facebook.
Time: Facebook benefit
Facebook ahead of Google in time spent on the site by users.United States, Americans spent 6:15 to Facebook in May 2011, according to ComScore, when they have spent “only” 231 minutes on the sites of Google. Less than 4 hours.
Social: Facebook advantage
Facebook is the undisputed leader of social networks, with about 700 million registered. In spite of good finds, good enough to make Facebook a big announcement a week after the launch of Google +, the social network search engine has some way to go for him to arrive at the ankle. It can be built based on million of users. But many believe, as blogger Robert Scoble , Google + will only – at least initially – adopted by the geeks.
Search: Google advantage
Google remains the leader in Internet search. But it faces a new challenge: to pure research, more and more users prefer to discover, via recommendations from friends on social networks.In other words, the community is increasingly replacing the more technical tool, the algorithm, via Facebook as well as question and answer sites like Quora, for example. The advantage of Google in the search tends to fade, despite its technical superiority. Hence the need for Google to expand into social networks and social groups to add to its products, to incorporate changes in behavior.
Advertising: Google advantage
In the field of advertising, and therefore in terms of revenue, Facebook is not yet match for Google. According to eMarketer, Google TV reception in 2010 38.5% of advertising spending in the United States, while Facebook only attracted only 4.6%. In 2011, eMarketer expects that Google will further increase its market share to 40.8%, but Facebook is rapidly gaining ground.It should capture 7% of spending this year and become the three e vendor pub in the United States, past Microsoft. Growth than it has its audience and time spent on the site by users. In 2010, Facebook had increased its advertising revenues by 118% and in 2011 it could be 81%. The social network is already the largest advertising medium “display” (banners) in the U.S. according to comScore, excluding video ads. Its mark
et share in the display increased by 15 points in one year and now stands at over 30%.
Video: Google advantage
Attract users who want to watch videos has a great advantage: that of increasing the time they spend on the site, and to offer advertising in the videos. In this area, YouTube is still leading the dance. The site is the premier location for watching videos in the United States, with 2.2 billion, according to comScore sessions and viewing 311.2 minutes per unique visitor in May 2011, against 176 million sessions and 19 minutes on Facebook.
Mobile: Google benefit
Facebook says that 200 million users worldwide connect to its mobile applications. These users are two times more active than those who do not connect their mobile. The Facebook application is the most downloaded free application on the AppStore. So far, however, Facebook has not developed native application for the iPad. Google, meanwhile, has sounds with Android operating system for a great palteforme for its services. android Smartphones to sell the most in the United States. 500,000 of android devices are activated every day. Google should push the integration of Google Android + up to maximize the use of its social network.
Both Facebook and Google, with their check-in services (Facebook Places, check-in Latitude and Google) and “daily deals” (Facebook Deals, Google Offers), seeking a piece of local advertising. A market where actors like Foursquare and Groupon have specialized, each in their genre. The revenues of both companies in this market are not known. But Google has a good map to play as the U.S., Android is the platform number to the site users “check in” (36.6% market share according to comScore). With Android, as well as Gmail, not to mention Adwords and Adsense, Google has more tools compared to its competitors for the distribution of coupons. Finally, Google is now turning into Android smartphones means of payment, which can be very practical in its local marketing strategy.